AGHA

When Steve Jobs said that iPhone 4’s resolution exceeds the limit of the human retina many were in awe.  Though iPhone 4 may really have the best resolution for phones, many experts believe that it does not surpass the limit of the human retina which Job claimed. Many people view those words of Job as false marketing.

“It turns out there’s a magic number right around 300 pixels per inch, that when you hold something around to 10 to 12 inches away from your eyes, is the limit of the human retina to differentiate the pixels.”  These were the exact words of Job that many experts have been criticizing.

One of these experts is Mr. Raymond Soneira who is currently the president of Displaymate Technologies. Soneira who also has a PHD degree in theoretical physics thinks that Steve Job exaggerated the resolution of iPhone 4 misleading many customers to buy the product. Though Soneira believes that iPhone 4 is the best phone in the market, the fact still remains that Job’s advertisement about its resolution are positively false.

“The marketing puffery is now in control,” Soneira explained “Everything that’s being said now is just this superamplified imaginary nonsense, and the only way to get people’s attention now is making more outlandish statements.” Soneira elaborated the details regarding the 300 pixels of the human retina. He said that a there should be 477 pixels per inch at 12 inches to live up to the statement of Job.

Other than Apple’s iPhone 4, Soneira also shared his insights on Sharp’s Quattron TV which claimed to have four colors as its basis. Soneira find all those marketing full of bluffs since the basic color basis ever is Red, Green and Blue only. Yellow is already a combination of both red and green so Sharp’s four colored TV is kind of pointless to begin with.

“[Market puffery] hurts companies that make good products, like Apple, because they can’t really put the specs out because everybody is lying, if you and I have the world’s greatest display, and we launched it and put down the real scientific numbers, we’d go bankrupt because our numbers would look like the worst display being made,” Soneira said.

Most companies use false marketing strategies to sell their products but we have to open our eyes to see the truth behind all the bluffs.